This announcement was made by Shannon Development chief executive Dr Vincent Cunnane at the official launch of Limerick’s status as European City of Sport for 2011 at a packed Thomond Park.
The city is the first in Ireland to be designated as such, and Shannon Development have secured four new “high profile events” that will generate a €5 million revenue spend for the city.
Dr Cunnane said that sport is a “major economic driver for Limerick” at the launch, attended by several high-profile local sporting stars.
“Limerick is already a hub of sporting activity and has a strong calendar of sports events throughout the year,” said Dr Cunnane.
It is estimated that sports events in the Shannon Region last year generated in excess of €60 million.